Helping Women and Organizations Thrive

Why was Reserve Squad created? To finally create systems where women to have the resources they need to thrive both in their career and at home; to remove the paradox of choice between caregiver or career. And, to help organizations achieve success both culturally and financially.

⁴ Lean In: Women, Work and the Will to Lead, Sheryl Sandberg, 2013, Knopf Publishing.

Talent Issues Employers Face Today

Talent Loss

Skill Loss

Motivation Loss

Revenue Loss

Our Founder's Story

As a young working mother, Teresa Tanner noticed something about the leaders in her company. They were all men, and they all had something she did not: someone at home taking care of the house and family.

She discussed this with her husband, and together, they decided to take a radical step. Instead of leaving the workforce as more than a third of working women do to focus on their home life, Teresa opted to stay on the job. Her husband, however, stepped back from his career. He supported his family by supporting his wife.

Decision Time:

It was a decision that shaped Teresa’s family for decades. It also was a decision that shaped her career. Having dedicated support at home freed her from the strain most other women face in trying to manage two full-time jobs at once. It also paved the path for her workplace inclusion.

True Experience:

As she rose to the highest levels of corporate America over the span of 30 years, Teresa never took that support for granted. Instead, she delivered innovative benefits to help women succeed in the workplace and at home. Programs like a free maternity concierge, mentorships and leadership groups were a start. But, she knew they were not enough. She needed stronger employee retention strategies.

She left the corporate world to focus on efforts to reinvent it as a more welcoming, more supportive and more equitable environment; a place where women could thrive. Where women could find work that works for them.

Reserve Squad is the result of those efforts.

As a leader at your organization, we understand the position that these issues put you in. You’re likely stressed, overwhelmed and feel unsupported. Similar to how your working mothers may feel. We also understand your motivations. You want to support your employees, no matter who they are, through their life phases and well-being journey. You desire to be a top employer for all walks of life, but you may not know how to prove you are. Enter: Reserve Squad.

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